50 Digital Marketing Terms You Must Know

Currently, digital marketing is one of the most widely used marketing strategies by business people to promote their business.

Digital Marketing is an effort to market products or services using online platforms or the internet. Digital marketing helps reach more consumers in a timely, personal, and relevant manner because all the processes can be measured and targeted according to the target audience.

There are several online (media) channels that can be used, ranging from website creation, Social Media Marketing, Search Engine Advertising (SEA), Search Engine Optimization (SEO), Email Marketing, Content Marketing, and many others.

So before doing digital marketing, there are 50 terms that you need to know first. The goal is that you don't get confused when you do it.

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1. Website

A website is a collection of pages on a domain on the internet created with a specific purpose and interconnected and can be accessed widely using a browser using a website URL.

2. Domains, Hosting, Servers

Domain

A domain is the name or address of a website. The existence of a domain is also no less important when compared to hosting.

Hosting

Hosting is a medium for storing files on the website, such as images, videos, audio.

Servers

A server is a computer system that provides certain services in a computer network.

3. Domain Authority and Page Authority

Domain Authority

Domain Authority is a score that shows how well a website is ranked based on the domain address used.

Page Authority

Page Authority is a score that shows how well the website is ranked by the pages on the website.

4. HTTP and HTTPS protocols

HTTP (Hypertext Transfer Protocol)

HTTP is a protocol that regulates communication between client and server.

HTTPS (Hypertext Transfer Protocol Secure)

HTTPS is a secure version of HTTP that uses Secure Socket Layer (SSL) or Transport Layer Security (TLS).

5. Payment Gateway

Payment gateway is an automatic payment service provider with various payment channels for online shop owners.

6. Bounce Rate

Bounce rate is a condition where visitors only open one website page without taking any action. They don't press menu buttons, CTAs, or other internal links on the page.

7. Niche

Niche is a topic that is discussed in a blog or website.

8. Page Speed

Page speed (website speed) is the website loading speed when opening a website page (load time).

9. SEO

SEO (Search Engine Optimization) is an effort to optimize a website to get ranked in Google search results organically.

10. Facebook Ads

Facebook Ads is an advertising service provided by Facebook to its users.

11. Google Ad

Google Ads is an advertising program created by Google.

12. Inbound Marketing

Inbound marketing is used to attract attention, build relationships (engaging), and make potential clients happy by creating quality content and providing benefits to your potential clients.

13. Google Shopping

Google Shopping is one of Google's services that provide various products from business people.

14. Google Partners

Google Partner is a certificate given by Google to a company (business) that has met certain criteria to become a Google partner.

15. Unique Selling Points

Unique Selling Point (USP) is the uniqueness of a business that distinguishes a business from other similar businesses (competitors).

16. ROI

ROI (Return on Investment) is a ratio that shows the results of the number of assets used in the company or a measure of management efficiency.

17. Content Creator

A content creator is someone who works as a content creator, both text, image, and video content that will be displayed on various digital media, such as websites and social media.

18. Copywriting

Copywriting is the process or technique of writing content used for selling or marketing a business. For example, creating content for websites, social media content, and content for landing pages.

19. Unicorn Startups

Unicorn Startup is a startup that has a valuation value (economic value) of up to US$ 1 billion. 

20. WhatsApp Business

WhatsApp Business is a type of WhatsApp application also used for business purposes.

21. Marketing Mix

Marketing mix is ​​a marketing concept that uses marketing variables to achieve sales targets.

22. Content Marketing

Content marketing is a marketing strategy that involves creating and distributing relevant, important, and consistent content to attract the audience's attention and convert them into consumers.

23. SEM

SEM (Search Engine Marketing) is an online marketing strategy that creates paid advertisements on search engines using Google Ads.

24. Influencer Marketing

Influencer marketing is a marketing strategy to promote a product or service through influencers, such as artists, celebrities, models, or other public figures.

25. Youtube Ads

Youtube Ads is a service to promote business products or services through Youtube.

26. Instagram Ads

Instagram Ads are advertising media provided by Instagram social media. You can display ads on Instagram feeds and Instagram stories.

27. Content Writer

A content writer is someone whose job is to write content that aims to inform, educate, or entertain readers.

28. Blog

Blogs (weblogs) are online pages that contain content such as opinions, experiences, or author activity.

29. WordPress.com and WordPress.org

WordPress.com

WordPress.com is a WordPress hosting service created by WordPress itself.

WordPress.org

WordPress.org is a free, open-source platform that you can download and install yourself on your web server, so you can host your own website or blog.

30. Instagram Business

Instagram Business is a type of Instagram application also used for business purposes.

31. Internal Links and External Links

Internal links

Internal links are links that point from one page to another page on the same website.

External links (Backlinks)

External links (Backlinks) are links that point from one web page to another web page on a different website.

32. Anchor Text

Anchor Text is a text that contains internal or external links on a website.

33. cPanel

cPanel is a control panel that is used to control domain and website hosting settings.

34. On-Page SEO

On-Page SEO is an SEO optimization technique carried out on the website itself.

35. Off-Page SEO

Off-Page SEO is an SEO optimization technique carried out outside the website.

36. AMP

AMP (Accelerated Mobile Pages) is a website page that is specifically designed to maximize website speed when accessed on mobile.

37. Google Tag Manager

Google Tag Manager is a tool that allows you to create and monitor tags without having to write new code every time you want to create a tag.

38. Whois Privacy

Whois privacy is a service to protect Whois data (an internet service that provides information about a website domain).

39. Copyright

Copyright is a right given to someone who produces a work, whether written and recorded as an image, video, sound, or other work.

40. Meta Tags

Meta tags are an SEO strategy that helps display websites on search results pages. Meta tags will tell search engines (Google) about the content on the website.

41. LSI

LSI (Latent Semantic Indexing) is a keyword related to the main keyword.

42. Do Follow and No Follow Link

Do-Follow

Do-Follow comes from two syllables, namely "do" and "follow", which means "to follow". So when you do link building, Google will index the links used.

No-Follow link

While the No Follow link comes from the words "no" and "follow", and when you do link building, Google will not index the links you use.

43. UX and UI Design

User Experience (UX)

UX is the process of designing a website through a user approach to create a website that fits the needs and desires of users.

User Interface (UI)

UI is part of UX which is a visual display of design in a system. It can be said that the UI is a liaison between users and a website.

44. White Hat SEO and Black Hat SEO

White Hat SEO

White Hat SEO is an effort to improve a website's ranking on search engines while maintaining website integrity and complying with search engine regulations.

Black Hat SEO

Black White SEO is an effort to increase website rankings on search engines with techniques that do not follow search engines' rules.

45. Core Web Vitals

Core Web Vitals is a metric that Google uses to improve the user experience on a website.

46. ​​CMS

CMS (Content Management System) is a software or system that manages the content on a website, be it a company profile website, e-commerce, blog, or other types of websites.

47. Google Analytics

Google Analytics is a tool used to analyze the results of visits to websites.

48. PPC

PPC (Pay Per Click) is one part of "internet marketing" where a business only needs to pay for advertising when the target client clicks on the business ad.

49. Short Tail Keyword and Long Tail Keyword

Short Tail Keywords

Short tail keywords are short keywords and generally consist of one or two words.

Long Tail Keywords

Long tail keywords are derived from short tail keywords.

50. Schema Markup

Schema Markup is a sequence of microdata created to summarize and help search engines understand the content of a page.

So, those are 50 terms that you can find when doing digital marketing.