Tips for Running Instagram Marketing for Business in 2022

With the number of users exceeding 2 billion, Instagram offers a very large audience reach for brands or businesses.

90% of users on Instagram follow at least one business account. In addition, more than 36% of B2B decision-makers use Instagram to find new products or services for their business.

Therefore, it is not surprising that Instagram marketing is one of the favourite platforms in carrying out digital marketing strategies for both B2C and B2B businesses.

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Tips for Running Instagram Marketing 2022

Instagram marketing offers various benefits for the business or brand that runs it, but running Instagram marketing is not easy.

Instagram continues to periodically make changes to its algorithm, so you need to continue to adjust your strategy to continue to deliver the content that your audience wants and Instagram itself.

To help you implement your Instagram marketing strategy in 2022, here we share some Instagram marketing tips that you can easily implement:

1. Create a Business Account

Having an Instagram business account is crucial for anyone who wants to run a marketing strategy on Instagram. The reason is that there are many Instagram settings features that you can access with a business account, but not on a personal account.

By having an Instagram business account, you can access several features and benefits that can help you execute your Instagram marketing strategy, such as:

• Accessing Instagram Insights
• Added the Contact button
• Can advertise on Instagram and create Promoted Post
• Can add links on Instagram Stories

2. Take advantage of the Instagram Insights feature

The Instagram Insights tool can help you understand the overall performance of your business account.

With this feature, you can see the progress of your Instagram marketing strategy through various metrics such as impressions, followers, and engagement data obtained every day.

The Instagram Insights feature offers demographic-related data from your followers, which is very useful for understanding whether you have reached the right audience or not.

In addition, you can also see the performance of each post to find out what kind of content your audience is most interested in.

In addition, you can also take advantage of various other Instagram marketing tools to get more comprehensive data. However, not all of these tools can be accessed for free.

3. Avoid Hard Selling

One of the most common mistakes brands make in running Instagram marketing is using this platform as a conventional promotion platform.

Posts made by brand accounts on Instagram are often dominated by promotional content for their products. Even though the hard selling content is less attractive to users on Instagram.

Most users use Instagram to find interesting and entertaining content for them. Therefore, users will tend to ignore hard-selling content.

This is a bad signal for the Instagram algorithm because the content will be considered less popular.

To outsmart this, you can add product information content that is packaged attractively by creating product teaser content, testimonials, or content that discusses the benefits of your product.

4. Using Sponsored Ads

Once you have a business account, you can advertise your content on Instagram. One of the advantages of advertising content on Instagram is reaching a wider audience who are not followers of your brand account.

You can also set what kind of audience you want to target based on several parameters such as age, location, and interests. This will make it easier for you to display your content to your target audience more accurately.

5. Use Brand Hashtags

A good campaign generally has its own hashtag.

By creating your own hashtag campaign, you can invite your audience to create posts using that hashtag to increase reach and increase engagement on Instagram.

Create a simple but unique hashtag so that it is easy for others to remember. For example, you can use your own brand name as a hashtag or your brand's slogan if it's interesting.

6. Invite Followers to Create UGC Content

If you are confused about finding ideas for content, you can invite your followers to create content related to your brand or product.

UGC (User Generated Content) is also usually more desirable and trusted by the audience than content created by brands.

This is supported by a study conducted by TurnTo Networks, that 90% of consumers stated that UGC was more effective in influencing their buying decisions than email marketing and even search engine results.

To invite your audience to create UGC content, you can create a content creation competition or create a special hashtag that followers can use to create UGC content.

Conclusion

Instagram is one of the most potential social media platforms in running social media marketing for both big and small brands.

Some of the tips above can be used as the first step in making or running your Instagram marketing brand more effective.