If you have a business website, you must know how to make your website appear on the first page of Google. You need to know, in fact, making site pages in the top rankings is not easy.
Getting top rankings on Google search engine allows for higher visibility of your business website. This can increase traffic so that the website's goals are achieved. Whether it's for branding, marketing, or transactions.
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How to Make a Website Appear on the First Page of Google
1. Using SEO Strategy
The first step to appear on the top ranking list is implementing an SEO strategy. SEO or Search Engine Optimization is an optimization technique to increase a website's traffic organically. There are two types of SEO techniques that are popularly applied, namely on-page and off-page SEO.
- On-page SEO is content-focused optimization. For example optimizing keyword research, URL titles, tags, descriptions, alt text, and other elements.
- Off-page SEO is website optimization from outside of the website, for example, doing link building, placing backlinks, domain authority, and others.
2. Use Google Ads or SEM
The next step to make a website appear on the first page of Google is to use SEM (Search Engine Marketing) techniques. SEM implementation can be through Google Ads, which is a paid advertising feature that appears on the SERP.
This digital marketing strategy allows your page to be found on the top list of Search Engine Result Pages (SERPs) in no time. Apart from SEO, using Google Ads gives fast results so it is suitable for short-term promotions.
Just like SEO techniques, using Google Ads also needs to research relevant keywords based on the search for the target audience. So that when users enter the keywords they are looking for, your page will appear at the top of the list.
3. Take Advantage of Other Features of Google
Making a website appear on the first page of Google can also be done by using other Google features. This search engine provides features for its users to maximize website performance.
Connect your website with Google Analytics tools to analyze the performance of each existing content. Features like Google Search Console are also useful to make it easier for your content to be found by search engines.
4. Sign up for Google My Business
You can also make your website appear on the first page of Google by registering with Google My Business. This feature allows you to show your company in the top search results of search engines.
You can display complete company information to customers including addresses, phone numbers, product photos, company photos, and reviews given by other customers. The displayed address will be integrated with Google Maps.
5. Improve Website Display Quality
You must pay attention to the quality of your website's appearance. Site appearance is one of the SERP ranking assessment factors. For that, make sure your website looks attractive.
Google's latest algorithm is also in favour of the user experience. For that, make your site look as attractive as possible and provide convenience for visitors. For example, providing navigation buttons that are clear and easy to read.
6. Make sure your website is mobile-friendly
Currently, many internet users access the internet through their smartphones. This makes search engines pay special attention to websites that are integrated with mobile or smartphones.
For this reason, it is very important to make your website look mobile-friendly, that is, friendly for smartphone users. Web developers are now paying special attention to making websites so that smartphone users are comfortable when accessing their pages.
7. Make sure to Install the SSL Certificate
Another way to make a website appear on the first page of Google that should not be missed is installing of SSL certificate. SSL stands for Secure Socket Layer.
As the name implies, SSL functions as a security system when users access a site so that data exchange occurs. If you don't install an SSL certificate, search engines will warn visitors to be careful with your site.
Because sites that do not have an SSL certificate installed are more prone to data theft, thereby endangering users. Google prefers sites with SSL certificates and places them on the first page of the SERP.
8. Create a Sitemap to Improve Crawling
Another way to make a website appear on the first page of Google is to create a sitemap. A sitemap is a file that lists all the pages on a website. Creating a sitemap allows for a faster crawling process. The sitemap itself consists of several types, including:
- XML sitemaps are the most commonly used sitemaps
- An image sitemap is a sitemap on a website that has images related to SEO
- Video sitemap, supports search engines to find out the video content on the website
9. Embedding Internal Links
Internal links are links that point to other content that is placed within a certain content by considering the relevance between the two. Internal links should be placed on related keywords.
10. Adding Inbound Links
Getting the top ranking on the SERPs can also be done by placing inbound links. Inbound links are links placed on other websites to be directed to your website. Inbound links are also often known as backlinks.
Conclusion
A website is a platform that helps you achieve your goals, such as branding, marketing, buying and selling transactions. It is important to understand how to make your website appear on the first page of Google so that it performs optimally on the SERP.
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