6 Benefits of Business Blogs You Need to Know (2022)

Seeing the development of social media and digital marketing trends, business blogs are starting to lose interest and are abandoned by business owners. Not to mention that the existence of social media algorithms can help them create more relevant and targeted content.

This phenomenon is actually understandable. If you want to create a blog for business, there are extra expenses for the company for domain fees, hosting, premium themes, and outsourcing blog content.

Even though behind it all, creating a blog for business can be called a long-term investment. As long as you fill your blog with quality and timeless content, your blog will certainly continue to attract visitors and attract new potential customers' attention every day.

Well, if you are still hesitant to create a business blog, try reading this article to the end. We will explain the benefits of blogs for business that you can later take into consideration.

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1. Help convey the brand message

Before discussing the benefits of blogs for businesses in terms of content and marketing, let's look at their function as a medium to communicate brand messages to the target audience.

Brand messages are messages that your business needs to convey to make potential customers more familiar with your brand. This will grow their interest in supporting and buying the products or services you offer.

In assembling a brand message, at least you must be able to explain the following business aspects:

• The value that the brand gives to consumers
• What the brand stands for
• Goals to be achieved by the brand
• The added value and uniqueness of your product or service

Brand messages are usually packaged in a short, simple, and specific way to make them stick in the target audience's memory. Various formats can also be used to convey messages, ranging from animations, GIFs, videos to memes.

But compared to social media, a business blog can actually be a more effective place to convey a brand message. Because there is no limit to the number of characters in blog content, you can be more flexible in conveying things about the company with a communication style that matches the brand's personality.

2. Generate organic traffic

Do you know? It turns out that creating a blog can bring organic traffic regularly and boost your website's ranking in search engines.

Business owners generally use business blogs to share the latest news about the company, introduce products and services, and answer frequently asked questions by potential customers.

On the other hand, through this medium, you can share quality blog content regularly to discuss the industry your company is in.

Say you own an eco-friendly clothing brand. By creating a blog, people who might have just wanted to know the definition of sustainable fashion are actually tempted to visit your online store and end up buying clothes that are sold there. And this means that as long as your blog stays online, there are more chances for potential customers to find your brand.

So how do you make blog content easy to find on search results pages? You can follow the following strategies:

• Do keyword research to find topics related to your business that are in high demand by internet users
• Write fresh and interesting content based on popular topics
• Try to write content that can answer questions that readers may have
• Add links to other articles or your main website so that visitors can easily find other relevant content
• Post new content regularly and always update old content

3. Expanding social reach

Social media is really good at attracting attention and growing audience interest. Unfortunately, this platform does not allow us to share long posts.

That's why you need to create articles on your blog then share them on social media. This method provides a more flexible interaction space for you and your audience and brings more users to the website.

Here are tips that you can apply to blog content to attract the attention of social media users:

• Bring fresh, creative and original ideas
• Create catchy titles to stimulate audience curiosity
• Give a little element of surprise so that readers don't get bored
• Add graphics and visual elements
• Occasionally discuss controversial topics

4. Introducing the business in-depth

In general, web pages and landing pages are designed to get visitors to make the conversions you want, such as buying a product, visiting a physical business location, or signing up for a newsletter. Often, there is not enough space for a complete and in-depth introduction to the business on this page.

This is where the benefits of creating a blog for your online business.

Make a business blog a space to present information that has not been listed on the main website. You can tell about the ins and outs of the business, behind-the-scenes activities, to introduce the team and employees to grow the human side of the business and build the trust of potential customers.

The appearance of your website will also remain minimalist because it is not filled with too much text and content. A win-win solution, right?

5. Optimizing internal links

Another important function that a blog can serve is to help point visitors around your website and help them find more information on topics that interest them.

Think of your website as a kind of spider web, with every piece of content linking to other parts of your site. The linking architecture must be strong to keep the entire web structure strong.

When designing your internal linking architecture, keep the following in mind:

• The anchor text should be descriptive of where the link is leading
• Destination links should add more context to the page the visitor just left
• You should not add too many links to your content, only when it is necessary and useful
• Think about how to group similar posts into link silos
• Don't forget about external links too

6. Build inbound links

Speaking of links, blogging on your website is also a great way to invite other content creators from around the web to link to your website.

Think back to when we talked about SEO and how to answer any questions your visitors might have. Pulling inbound links works on the same principle.

If you create content that answers questions, explains concepts, or is generally entertaining, other people will start using it for reference.

Inbound links are helpful because they offer you the opportunity to attract new traffic and because they have high SEO value.